16Sep 2024As businesses move to online marketing, many are exploring Google Street View and 360° virtual tours as ways to showcase their locations. But what’s the difference, and which is the better option for your business?
Google Street View
Google Street View is an external mapping tool that allows users to explore streets and neighborhoods through panoramic images. It’s useful for businesses that want to provide a street-level view of their location, making it easy for customers to find them.
360° Virtual Tours
360° virtual tours offer an inside look, allowing customers to explore a business’s interior in detail. These tours can be customized to highlight different areas, products, or services, giving customers a more comprehensive view of what the business offers.
Which is Better for Your Business?
- For storefronts and restaurants: Google Street View is a great tool for showing the external location, but a 360° virtual tour can give customers an in-depth view of the ambiance and layout inside.
- For large venues and event spaces: A 360° virtual tour is far superior, allowing customers to navigate the entire space and visualize their events within it.
- For service businesses: Virtual tours help highlight the services and professionalism of the environment, giving potential clients confidence before booking.
Combining Both for Maximum Impact
Many businesses choose to use both tools for maximum visibility. Google Street View helps with external visibility and location recognition, while 360° virtual tours focus on the business’s interior, leading to a comprehensive digital presence.
